General Purpose

The Multimedia Communications Specialist will initiate, develop, and produce professional communications using a variety of media and assist with internal and external communications that support the Michigan City Area Schools and the MCAS Communications Department goals.

Main Job Tasks and Responsibilities

• Develop, produce, and edit creative and engaging mission-driven written content, videos, photos, and graphics for district communication channels (website, social media, e-newsletters, and print media).
• Support the Communications department in the coordination, management, and coverage of district events and activities.
• Serve as a district journalist and story-teller, highlighting MCAS’s people, purpose, and progress with a focus on quality photography and video storytelling.
• Maintain and develop content for the district website, ensuring compliance with federal, state, and district policies and standards. 
• Manage and monitor the district’s social media presence, including Facebook, Twitter, YouTube, Instagram, and emerging platforms.
• Provide training and support to staff responsible for school and department website and social media maintenance.
• Establish and maintain social media calendar for the district.
• Maintain the MCAS mobile app.
• Manage the creation and production of videos for marketing, promotion, and training, including concept/theme development, scriptwriting, production, and editing.
• Post and manage community/school-related fliers electronically
• Schedule and produce biweekly updates to video announcements on Channel 98.
• Assist with graphic design projects, including promotional flyers and forms.
• Maintain centralized district forms library.
• Maintain a historical archive of the district’s web and social media communications, photographs, and videos.
• Track social media metrics and data, using results to tailor content into the most effective approach for information sharing and marketing.
• Perform other duties as assigned.

Educations and Experience

• Bachelor’s degree in electronic media, journalism, communications, or related field
• Demonstrated skills in writing, editing, scripting, and interviewing
• Strong organizational and project management skills
• Web management/visual communications and video production experience preferred
• Ability to detect, analyze, and solve technical problems
• Strong computer and web-based skills including familiarity with Adobe Suite (Indesign, Photoshop, Illustrator, Premier) or similar software
• Eye for detail and strong proofreading skills
• Proven ability to handle multiple projects at one time
• Excellent customer service skills in working with students, families, staff, administrators, and the public
• Ability to maintain a high level of discretion and confidentiality regarding district and employee information
• Ability to work both independently and as part of a team

Salary and Benefits

Payment Type:  $45,000 per year, Grant Funded 

Benefits:  Per the Administrator and Staff Handbook

The Michigan City Area Schools does not discriminate on the basis of the Protected Classes of race, color, national origin, sex (including transgender status, sexual orientation and gender identity), disability, age, religion, military status, ancestry, or genetic information, which are classes protected by Federal and/or State law (collectively, "Protected Classes"). This includes the Corporation's employment opportunities, programs, and/or activities, or, if initially occurring off Corporation grounds or outside the Corporation's employment opportunities, programs and activities, affecting the Corporation's environment. For further information, clarification, or complaint, please contact the MCAS School Administration, 408 S. Carroll Avenue, Michigan City, Indiana 46360 at (219) 873-2000 for Title IX (gender equity related issues); or Special Education Director , 408 S. Carroll Avenue, Michigan City, Indiana 46360 at (219) 873-2000 for Section 504 (non-discrimination/disability issues and Americans with Disabilities). Any other information concerning the above policies may be obtained by contacting the Superintendent, Dr. Barbara Eason-Watkins, 408 S. Carroll Ave., Michigan City, Indiana 46360 at (219) 873-2000.